As I’ve mentioned with video sponsoring you can either target specific videos, or YouTube channels. Both hold different benefits, finding a video which is already performing and getting your link added is a powerful technique, but sometimes sponsoring channels and getting a YouTube authority to recommend your promotion in a video converts better. Today we’re going to discuss how to target specific videos which are already performing for potential sponsorships.
This part is crucial. Finding the right videos is going to depend on how well the sponsorship goes, it decides if you’re going to make good money or none at all.
Targeting YouTube Videos
There are billions of videos and channels on YouTube, so filtering out all of the junk videos, which aren’t going to be good for the sponsorship, is going to be hard if you don’t do it right. YouTube is the second biggest search engine online, and searching for videos and filtering these is key. You can also use other search features on Facebook or Twitter, and Google itself to find potential videos and channels to sponsor also. It’s all about collecting a quality list of keywords related to your market and using the search tools on these sites to their full potential. Within the Video Sponsoring course I will cover in depth a variety of ways to find potential sponsorships.
To start with there are some key elements you need to remember when selecting what videos to contact about the sponsorship. Remember this is taking into consideration that we’re looking to just place a link on an existing video that has already been published. I’m not talking about targeting channels just yet, this is all about finding a video which has already been published to sponsor.
1) The video isn’t run by co-operation or someone already trying to make money from it. They’re likely to reject your offer. If they’re already promoting their own products from this specific video, there not going to replace their link with yours unless a good offer is put on the table.
2) The video already has a good number of hits and regular comments. The Video Sponsoring course will show you how to track how many hits the video gets daily. There are other tools out there which cost, but its just all about being organized and tracking the videos results before approaching the publisher about a sponsorship.
3) The video has good content and is related to what you’re promoting. Remember this is KEY. Related videos, which include a link to a related product, which will benefit the audience, is going to convert better than an unrelated video, promoting an offer, which doesn’t interest the audience.
4) Viral Potential. What I mean by this is people are going to talk about it, there going to share it on Facebook, Twitter, Their blogs etc. Focus on the content of the video and think to yourself, “would I recommend this video?”
These are four basic elements you need to consider. This is a great start, there are some more secrets that will produce better results with video sponsoring but this will get the ball rolling. Things like finding the correct keywords to search for, live examples of what videos to target and data on what sort of videos produced better results will all of course be highlighted within the Video Sponsoring course.
In the next few days i’ll discuss ways to target YouTube channels for potential sponsorships so stay tuned!